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Skoda Puzzle

Skoda Puzzle

Skoda ‘Puzzle’ was an integrated TV & web campaign created by Fallon consisting of a huge set of clues released weekly over an 11-week period. Directed by Justin Stokes, a collection of over 70 sponsorship idents linked to a complex online trail. The project gained huge attention and much deciphering on social networking sites and on the official website, eventually leading one lucky code-breaker to the whereabouts of a brand new Skoda Fabia. The campaign was praised for showcasing an innovative way for content and technology to work together.