We took to the streets of Miami and prepped a foam bubble bath on a massive scale. The concept behind the campaign by Fallon for Sony was simple - the beauty of bubbles maybe hard to capture, but not when you are armed with one of Sony's HD cameras. The event was planned and executed as a realtime experience but with the p.o.v. of film cameras in mind to allow the event a life beyond the day. Designed across a wide area giving a visual spectacle for an audience provided with cameras. As Simon Ratigan filmed them they recorded the event. Their material was wrangled and uploaded to a website, giving the world a view, and later combined with footage shot by another director, John Hardwick, to produce digital films. In total we produced a 90" tv launch film, three 30" product adverts, followed by three product specific online mini docs.